Company News, New Products

Function of Beauty Launches Bond-Building Formula

The customizable haircare brand is available in Sephora.

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By: TOM BRANNA

Editor

Function of Beauty, the customizable beauty brand, will launch its Function of Beauty Pro line in Sephora stores on August 18. Online sales are underway. The FoB lineup includes four shampoo and conditioner mask duos, each infused with the brand’s new bond-building technology and catering to one of four hair types: straight, wavy, curly or coily. Nine boosters, called Hair Goal Concentrates, can be added to the formulas to target specific concerns such as frizz, color maintenance, shine, hydr...

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